Hello. I’m Michael Herbert,
a creative copywriter
based in Manchester.

I’ve worked in advertising since 2007, and I’ve enjoyed almost every minute. My experience includes B2C and B2B brands such as Glow-worm, Asda, Brother, Marshalls and WD-40.

I love the creative process, whether it’s developing campaign concepts or writing video scripts. On one memorable occasion, I even wrote copy for the handle of a petrol pump.

Projects