The Mystery Trip
Every year, Glow-worm offers its installers the chance to win an incredible, all-expenses-paid holiday – just for fitting boilers. We know installers love a bit of friendly competition. To see who can be the best at the job.
So we had just one question:
how far could you go?
![MT23_Creative_Dev_all_formats[1].jpg](https://images.squarespace-cdn.com/content/v1/6690f282f3624e33bd02b5a5/d69a0460-cf2b-409e-8f76-7cc6f897083b/MT23_Creative_Dev_all_formats%5B1%5D.jpg)
The campaign included social media videos and an immersive exhibition experience. Attendees could walk through a floor-to-ceiling video tunnel, surrounded by sights and sounds of exotic destinations.